// curriculum
Six modules from analysis to influence
The program runs across six modules, delivered as live sessions with recorded access afterward. Each one builds toward a single outcome: analysis that changes a decision, not just a report that gets filed.
Attribution Beyond Last Click
A close look at multi-touch attribution and media mix modeling, including where each approach tends to break down under real budget pressure. You'll examine how model choice quietly shapes which channels look good, and how to explain that tradeoff honestly to people who just want a clean number.
Incrementality & Testing Design
Designing holdout groups, geo experiments, and simple lift tests that hold up to scrutiny from a data science or finance function. The focus is on getting the design right before you run anything, and reading the results without overstating what they actually show.
Forecasting & Scenario Modeling
Building forecasts that state their assumptions clearly enough to survive a skeptical question in a planning meeting. This module also covers scenario modeling for budget conversations, where the goal is showing a range of plausible outcomes rather than a single confident-looking line.
The Strategic Narrative
Turning an analysis into a business case. You'll practice structuring a strategic memo, choosing what to lead with, and deciding which caveats matter and which just add noise. Several sessions involve rewriting a real analysis from your own work into a clearer argument.
Stakeholder Communication & Data Politics
Navigating the incentives different stakeholders bring into a room. A finding that helps a CFO's case might threaten a CMO's plan. This module covers how to frame the same evidence for different audiences without changing the underlying facts.
Budget Reallocation Frameworks
A closing module on proposing a budget shift with evidence behind it, and preparing for the objections that follow. Includes a structured walkthrough of how to respond when leadership pushes back on a number that isn't convenient for them.
// format
How the sessions actually run
Sessions are live and discussion-based, built around cases brought by the cohort rather than pre-packaged examples. Groups stay small enough that everyone gets time to present and receive feedback, not just watch a lecture. Recordings are made available afterward so a missed session doesn't mean lost material.
Between live sessions, there's optional office hours for questions on your own current work, plus written templates for memos, forecasts, and stakeholder briefings that you can adapt to your own organization.