> applied_analytics --for-strategists
Stop reporting numbers.
Start shaping the decisions
built on them._
Zukuji is a cohort-based program for marketing professionals who already know their way around dashboards, attribution and KPIs. The gap most of you are actually facing isn't analytical skill. It's translating a correct number into a decision someone with a budget is willing to act on.
$ focus_areas
attribution / forecasting / narrative
// why_this_program
A different kind of analytics training
Most advanced courses just add more models. This one assumes you can already build them, and spends its time on what happens after the model is built.
Built for the gap between insight and influence
You already know how to pull a report. What's harder is getting a VP to reallocate budget because of what that report says. This program treats that step, the one between "here's the data" and "here's what we should do", as a skill you can actually study and practice, not something people quietly figure out over a decade.
Is this for you?Frameworks, not templates
You leave with reusable ways of structuring an argument, not a spreadsheet you'll outgrow in a quarter.
Speaks the language of stakeholders
Modules on framing findings for a CFO, a CMO, and a founder look different on purpose.
Forecasts that survive scrutiny
We cover how to state assumptions clearly enough that a skeptical exec can't dismiss the whole model in one question.
Practice presenting, not just calculating
Live sessions include structured critique of how you'd actually pitch a recommendation, not just whether the math holds.
// scope
What the program actually covers
A plain look at the scope, so you know what you're signing up to learn before you enrol.
Analytical foundations you'll extend
- Multi-touch and media mix attribution approaches
- Incrementality testing design considerations
- Forecasting and scenario modeling techniques
- Data quality checks before a number reaches leadership
- Structuring dashboards for decision-makers, not analysts
Influence skills most courses skip
- Framing findings as business tradeoffs
- Reading organizational incentives around data
- Writing memos that actually get read by executives
- Handling pushback on inconvenient numbers
- Structuring a case for a budget reallocation
// inside_a_session
What a live session looks like
// curriculum_preview
Six modules, one direction
Each module moves you a step further from producing analysis to being the person a strategy conversation turns to.
Attribution Beyond Last Click
Where multi-touch and mix models help, and where they quietly mislead.
Forecasting & Scenario Modeling
Building a forecast a finance team won't immediately pick apart.
Stakeholder Communication
Reading the room before you present the recommendation.
